9 Ways to Increase the Clickthrough Rates of Your Banner Ads - best adult clickthrough banners

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Banner Ad Best Practices to Improve Click-Through and Conversion Rates best adult clickthrough banners


Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates, which where around 78% in and have fallen to % now. This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation.

For example, if research shows that fair-trade coffee is most popular among adults ages 35–54, trying to convert millennials with a banner ad campaign likely won't be effective. Instead, focus your banner ads on your core audience — people who would already be interested in your product — to see the largest click-through and conversion rates.

The click-through tells you how well your banner performs. Most banners fetch a click-through of between % to %. If your banner gets more than %, it is doing a pretty good job. By monitoring your banners' performance, you can kill under-performing banners before they waste away your advertising dollars.

Facebook employees have stated that a click-through rate below % is considered poor-performing. What Is a Good CTR for A Banner Ad? Average click-through rates for banner ads (like the one below) have been on the decline, but common wisdom is that a CTR above 2% is commendable. The average CTR is much lower (around %).